Evaluation Q2 guide (coursework)

Question- How effective is the combination of your main and ancillary texts.

Three main areas:

• Synergy.
• Brand identity.
• Cross media convergence.

Synergy:

• Colour scheme
• Fonts
• Images
• Brand identity e.g. logo

Use research. 

Influences. 

When a film becomes successful films turn into a franchise as it is made up of sequels.

You cannot change branding.

Start by looking at a suitable campaign. 

Synergistic campaign between the film and the merchandise.  

The four areas of synergy.

Research into:

• Franchises.
• Campaigns.
• Logos.
• Branding.
• How ours work.
• Production company logos.