Thursday, 14 April 2016
Thursday, 3 March 2016
Woolwich terrorist attack essay (exam)
In 2013 a terrorist attack took place in Woolwich involving two muslims who attack a solider outside the Woolwich barracks. The attack was not shown on TV but a witness did capture one of the soldiers giving a speech in which he quoted the Quran. This was rapidly shared over social media an eventually news networks got a hold of it a showed it on the news. Due to it being shown on TV OFCOM were the regulators that had to deal with any complaints. OFCOM was established in 2003. They are a statutory regulator as they work with the government.
OFCOM was set up in order to regulate TV. The main problem with OFCOM is that unlike other regulators such as the BBFC and PEGI they have to be reactive. The reason for this is that OFCOM have to wait for complaints to be made about a program after it is released. This means that online PEGI and BBFC there not able to stop people being offended as they can't regulate thousands of programs before there released.
When the attack happened social and political factors were arose. One of the main factors was terrorism. This doesn't just mean that the attack was a terrorist attack, it showed the terrorist attacks can happen in England by people who were born in England. This created a moral panic as people didn't know who to trust after realising that terrorists don't just come from abroad but also come from England.
After the footage was broadcast OFCOM received between 700-800 complaints. The complaints weren't actually about what the terrorists were saying it was actually that they showed a dead corpse, a life, and blood before the water shed. OFCOM decided to uphold the complaints. What this shows is how OFCOM are rather lenient as they didn't see anything wrong with the footage.
I believe that showing the footage before the watershed of 9pm did serve a public interest. By showing the attack it lets people known that terrorist attacks can happen at any time even outside an army barracks. It also showed people that terrorists don't just come from aboard but are also born in England.
Due to the footage being filmed by a witness on there phone it was quickly spread across social media. On TV part of the corpse was blurred out. The only problem is that the video was then shared over social media via YouTube. The main problem with this is that OFCOM were not able to control the video once it had gone online and been shared millions of times. This mean that they weren't able to blur parts of the footage out. This meant that no matter how many complains they got about protecting children from the footage one way or another they would still probably see it.
I believe that OFCOM were justified to uphold the complains. The main reason for this is that it didn't actually show anything graphic on TV as part of the corpse was blurred out. Also, people were almost trying to divert away from the main message of the story about terrorism, which is served in the public interest.
OFCOM was set up in order to regulate TV. The main problem with OFCOM is that unlike other regulators such as the BBFC and PEGI they have to be reactive. The reason for this is that OFCOM have to wait for complaints to be made about a program after it is released. This means that online PEGI and BBFC there not able to stop people being offended as they can't regulate thousands of programs before there released.
When the attack happened social and political factors were arose. One of the main factors was terrorism. This doesn't just mean that the attack was a terrorist attack, it showed the terrorist attacks can happen in England by people who were born in England. This created a moral panic as people didn't know who to trust after realising that terrorists don't just come from abroad but also come from England.
After the footage was broadcast OFCOM received between 700-800 complaints. The complaints weren't actually about what the terrorists were saying it was actually that they showed a dead corpse, a life, and blood before the water shed. OFCOM decided to uphold the complaints. What this shows is how OFCOM are rather lenient as they didn't see anything wrong with the footage.
I believe that showing the footage before the watershed of 9pm did serve a public interest. By showing the attack it lets people known that terrorist attacks can happen at any time even outside an army barracks. It also showed people that terrorists don't just come from aboard but are also born in England.
Due to the footage being filmed by a witness on there phone it was quickly spread across social media. On TV part of the corpse was blurred out. The only problem is that the video was then shared over social media via YouTube. The main problem with this is that OFCOM were not able to control the video once it had gone online and been shared millions of times. This mean that they weren't able to blur parts of the footage out. This meant that no matter how many complains they got about protecting children from the footage one way or another they would still probably see it.
I believe that OFCOM were justified to uphold the complains. The main reason for this is that it didn't actually show anything graphic on TV as part of the corpse was blurred out. Also, people were almost trying to divert away from the main message of the story about terrorism, which is served in the public interest.
Monday, 22 February 2016
Evaluation Question 3 (Coursework)
Question 3-What have you learnt from your audience feedback.
Our Magazine.
Inspiration.
Questions.
Question 1 Do you like the colour scheme of blue and red? Yes No Question 2 What grabs your attention the most? The title The name of the film The main image Other Question 3 How well does the poster link to the trailer? Very well Some elements are similar Very poorly Question 4 Do you think there should be more cover lines? Yes No Question 5 Does the magazine suit the horror genre? Yes No Question 6 Does the magazine front cover influence you to go and watch the film? Yes No Question 7 Do you like the layout of the magazine? Yes No Question 8 What would you want changed to the magazine?
Responses:
Graphs
Evaluation
Question 1
When we asked whether our target audience liked the colour scheme of the magazine 100% of those asked said that they liked the colour scheme. What this shows is that we were successful in applying a colour scheme to the magazine that would attract our target audience.
Question 2
The next question we asked our audience is what stood out to them the most. Out of the four options that we gave them 100% of our audience replied that the main image stood out the most. This was the response that we wanted as the main image portrays what our film is about. This showed us that the main image was successful as it was the first item of the magazine that they were drawn to, which will make them more interested in the film and want to find out more about it.
Question 3
Another question we asked was how well the magazine and the trailer linked together. 75% of our audience said that they both link very well and 25% of the audience said the some elements our similar. Even though none of the audience said that nothing between the trailer and magazine link together, we were hoping to have all of our audience see a lot of links between the trailer and magazine. This means that we will need to improve the synergy between the trailer and magazine so that they look more similar.
Question 4
One of the main elements of the magazine is the cover lines, so for one of the questions we decided to ask whether we need to add in more cover lines. Again we had a split with 75% of the audience saying we don't need any more cover lines and 25% saying that we need to add more.
Question 5
For the magazine we had to make sure that the magazine suited the horror genre so we asked our target audience " Does the magazine suit the horror genre?" 100% of our target audience said that they believed that the magazine suits the horror genre. This was certainly the response that we had hoped for from our target audience as we needed to make sure that the magazine fits the correct genre of horror, otherwise we would've made a magazine for a different horror genre.
Question 6
One of the aims of the magazine is to get our target audience to go and see the film. So for question six we asked "Does the magazine influence you to go and watch the film?" From our feedback 75% of out target audience said that they would go and see the film after seeing it in the magazine. However, 25% of our target audience said that they wouldn't. From this feedback it showed us that we need to improve the magazine in order to get more people to come and see it.
Question 7
For our final question we asked our target audience "Do you like the layout of the magazine?" All of our target audience said that they liked the layout of the magazine. This means that during the construction of the magazine we put the text, images etc. in the correct places in order to make the product look like a magazine.
Conclusion.
Overall, from the majority of the feedback we received from our target audience was positive. This showed us that for the majority of the products we produced most of our target audience liked it. However, we did receive some negative feedback which showed us how we need to improve our products. For example, we needed to improve the magazine in order to get more of our audience to take a bigger interest in the film as not all of our audience said they would see the film after seeing it in the magazine. Even though we had good feedback on how similar our magazine and trailer look not all of our audience felt that there was enough similar features. This showed us that we needed to improve the synergy between the magazine and the trailer in order to make them look more similar so we can improve our brand identity.
Our Magazine.
Inspiration.
Questions.
Question 1 Do you like the colour scheme of blue and red? Yes No Question 2 What grabs your attention the most? The title The name of the film The main image Other Question 3 How well does the poster link to the trailer? Very well Some elements are similar Very poorly Question 4 Do you think there should be more cover lines? Yes No Question 5 Does the magazine suit the horror genre? Yes No Question 6 Does the magazine front cover influence you to go and watch the film? Yes No Question 7 Do you like the layout of the magazine? Yes No Question 8 What would you want changed to the magazine?
Responses:
Graphs
Evaluation
Question 1
When we asked whether our target audience liked the colour scheme of the magazine 100% of those asked said that they liked the colour scheme. What this shows is that we were successful in applying a colour scheme to the magazine that would attract our target audience.
Question 2
The next question we asked our audience is what stood out to them the most. Out of the four options that we gave them 100% of our audience replied that the main image stood out the most. This was the response that we wanted as the main image portrays what our film is about. This showed us that the main image was successful as it was the first item of the magazine that they were drawn to, which will make them more interested in the film and want to find out more about it.
Question 3
Another question we asked was how well the magazine and the trailer linked together. 75% of our audience said that they both link very well and 25% of the audience said the some elements our similar. Even though none of the audience said that nothing between the trailer and magazine link together, we were hoping to have all of our audience see a lot of links between the trailer and magazine. This means that we will need to improve the synergy between the trailer and magazine so that they look more similar.
Question 4
One of the main elements of the magazine is the cover lines, so for one of the questions we decided to ask whether we need to add in more cover lines. Again we had a split with 75% of the audience saying we don't need any more cover lines and 25% saying that we need to add more.
Question 5
For the magazine we had to make sure that the magazine suited the horror genre so we asked our target audience " Does the magazine suit the horror genre?" 100% of our target audience said that they believed that the magazine suits the horror genre. This was certainly the response that we had hoped for from our target audience as we needed to make sure that the magazine fits the correct genre of horror, otherwise we would've made a magazine for a different horror genre.
Question 6
One of the aims of the magazine is to get our target audience to go and see the film. So for question six we asked "Does the magazine influence you to go and watch the film?" From our feedback 75% of out target audience said that they would go and see the film after seeing it in the magazine. However, 25% of our target audience said that they wouldn't. From this feedback it showed us that we need to improve the magazine in order to get more people to come and see it.
Question 7
For our final question we asked our target audience "Do you like the layout of the magazine?" All of our target audience said that they liked the layout of the magazine. This means that during the construction of the magazine we put the text, images etc. in the correct places in order to make the product look like a magazine.
Conclusion.
Overall, from the majority of the feedback we received from our target audience was positive. This showed us that for the majority of the products we produced most of our target audience liked it. However, we did receive some negative feedback which showed us how we need to improve our products. For example, we needed to improve the magazine in order to get more of our audience to take a bigger interest in the film as not all of our audience said they would see the film after seeing it in the magazine. Even though we had good feedback on how similar our magazine and trailer look not all of our audience felt that there was enough similar features. This showed us that we needed to improve the synergy between the magazine and the trailer in order to make them look more similar so we can improve our brand identity.
Sunday, 21 February 2016
How well does contemporay media regulation protect the public? (Exam)
Plan
Intro- Discuss both practises (when they were formed, there aims)
P1- How each regulator works.
P2- BBFC
Jamie Bulger Case.
Copycat theory
P2- OFCOM
Benefits street-Channel 4
Conclusion
Relate to the question.
Essay
BBFC, the British Board of Film Classification, and OFCOM, the Office of Communication, are two regulatory practises in the UK that rate different media products. The BBFC give age ratings to films, whereas OFCOM deal with complaints about TV programs. The BBFC was formed in 1912 when it was known as the British Board of Film Censors. In 1984 the name was changed from censors to classification to suit there job better. This was mainly due to the Video Recordings Act being passed the same year, which meant that the BBFC now have to also regulate DVDs and videos. Before OFCOM was formed in 2003 the BBFC also had to regulate TV.
The BBFC works by the film industry playing for there film to be given an age rating. They are a proactive regulator as they act in advance of the film being released. A group of professionals then decided the appropriate age rating based mostly on bad language,violence, and sexual content. This means that the BBFC are able to give an age rating to films before there released. OFCOM are only able to deal with complaints after the program has been shown.This means that they are less effective at regulating than the BBFC as they are only able to deal with the complaints after the TV program has been shown, whereas the BBFC can prevent complaints from being made by getting production companies to take certain elements of there films out for it to get a certain age rating between PG and R.
In 1993 a two year old called James Bulger was kidnapped from a shopping centre in Liverpool and was beaten to death. Not until after the trail was it revealed that at the home of one of the boys they had the film Child's Play 3. Even though there was no actual proof if either of the boys had watched the film it was blamed for influencing one of the boys. The Copycat theory suggests that when someone watched something such as a film they are influenced to repeat the actions. This was the case here as it was suggested that the boys had copied the violent acts from the film. This shows the BBFC struggles to protect the public as a contemporary media regulator as parents are still able to buy films for there children even if it's got an age rating older than there children.
In 2014 Channel 4 showed a program called Benefits Street. The program received over 800 complaints from viewers. One of the reasons for this was due to the criminal activity it showed. An example of this is that it showed some of the people on the show giving methods on how to shoplift. Even with the concern that other people could be influenced by the actions to go and shoplift OFCOM were happy enough that what was shown didn't given enough detail so that others could copy there actions. This shows how OFCOM doesn't protect the public very well as unlike the BBFC they had to wait for the program to be released before they can do anything about it and deal with complaints.
Overall, I believe that the BBFC and OFCOM are not able to protect the public fully. Even though the BBFC put age ratings onto films and shops can't sell them to those under the age ratings they still struggle with the problem of parents buying the film for there children. This was shown during the James Bulger case with the parents of the two boys buying the film and it influencing the boys. OFCOM suffer from a bigger problem as they can't act until the program has been released and only if they receive complaints from viewer about the program. This means that both have a tough time having there regulatory practises used by people without them being forced to comply.
Intro- Discuss both practises (when they were formed, there aims)
P1- How each regulator works.
P2- BBFC
Jamie Bulger Case.
Copycat theory
P2- OFCOM
Benefits street-Channel 4
Conclusion
Relate to the question.
Essay
BBFC, the British Board of Film Classification, and OFCOM, the Office of Communication, are two regulatory practises in the UK that rate different media products. The BBFC give age ratings to films, whereas OFCOM deal with complaints about TV programs. The BBFC was formed in 1912 when it was known as the British Board of Film Censors. In 1984 the name was changed from censors to classification to suit there job better. This was mainly due to the Video Recordings Act being passed the same year, which meant that the BBFC now have to also regulate DVDs and videos. Before OFCOM was formed in 2003 the BBFC also had to regulate TV.
The BBFC works by the film industry playing for there film to be given an age rating. They are a proactive regulator as they act in advance of the film being released. A group of professionals then decided the appropriate age rating based mostly on bad language,violence, and sexual content. This means that the BBFC are able to give an age rating to films before there released. OFCOM are only able to deal with complaints after the program has been shown.This means that they are less effective at regulating than the BBFC as they are only able to deal with the complaints after the TV program has been shown, whereas the BBFC can prevent complaints from being made by getting production companies to take certain elements of there films out for it to get a certain age rating between PG and R.
In 1993 a two year old called James Bulger was kidnapped from a shopping centre in Liverpool and was beaten to death. Not until after the trail was it revealed that at the home of one of the boys they had the film Child's Play 3. Even though there was no actual proof if either of the boys had watched the film it was blamed for influencing one of the boys. The Copycat theory suggests that when someone watched something such as a film they are influenced to repeat the actions. This was the case here as it was suggested that the boys had copied the violent acts from the film. This shows the BBFC struggles to protect the public as a contemporary media regulator as parents are still able to buy films for there children even if it's got an age rating older than there children.
In 2014 Channel 4 showed a program called Benefits Street. The program received over 800 complaints from viewers. One of the reasons for this was due to the criminal activity it showed. An example of this is that it showed some of the people on the show giving methods on how to shoplift. Even with the concern that other people could be influenced by the actions to go and shoplift OFCOM were happy enough that what was shown didn't given enough detail so that others could copy there actions. This shows how OFCOM doesn't protect the public very well as unlike the BBFC they had to wait for the program to be released before they can do anything about it and deal with complaints.
Overall, I believe that the BBFC and OFCOM are not able to protect the public fully. Even though the BBFC put age ratings onto films and shops can't sell them to those under the age ratings they still struggle with the problem of parents buying the film for there children. This was shown during the James Bulger case with the parents of the two boys buying the film and it influencing the boys. OFCOM suffer from a bigger problem as they can't act until the program has been released and only if they receive complaints from viewer about the program. This means that both have a tough time having there regulatory practises used by people without them being forced to comply.
Friday, 12 February 2016
Friday, 5 February 2016
Evaluation Q4 (coursework)
How did you use media technology in the research and planning, construction, and evaluation stages?
Research and planning.
Weebly.
Google Chrome, Internet Explorer, and Safari.
PC only PC and Mac Mac only
During the course, depending what computer or laptop we were working on, we used one of these three browsers. When working on windows we use Internet Explore or Google Chrome, and when using a Mac we used Safari or Google Chrome. There wasn't any major difference between the three browsers, which mad them all easy to use. The only difference was that not all of the browsers are available on Windows and Mac.
Prezi.
For the research and planning we had to think of different ways of presenting our work. One of the ways we did this was by using Prezi.
Press allowed us to create more creative powerpoint instead of creating simple ones on Powerpoint. Prezi allowed us to add in images and videos. Similarly to Weebly we had also used Prezi at AS so found it rather easy to use when putting our work onto it.
Blogger.
Similary to Weebly, we also used Blogger to put our work onto. The only difference was that we used Blogger to put our individual contribution from each piece of work onto. We found it a bit hard to use at first when it came to adding in the background, but soon it became easier to use. We also used it to type up notes for the exam. Blogger also made it easy to organise our work as it had them organised month by month so it was easier to find our work.
YouTube.
YouTube was very important to the research and planning. YouTube was where we went for our inspiration when deciding the storyline of our horror trailer. Without YouTube it would've been very hard for us to watch a trailer without going to the cinema to see the actual film.
We also used YouTube when it came to uploading our trailers. All we had to do was create an account, and the upload the trailer. After it had been processed we were able to view it.
Mac and Windows.
During the planning and research we either used a Mac or Windows PC. Both were easy to use when it came to using them whether it was for saving work, using the internet etc. We used Windows for the majority of our work and used Macs more specifically for using Final Cut Pro.
iCloud and Office 365.
During the course if we were unable to use a memory stick we had to use some form of mail in order to send our work. The main ones we used were iMail and Office 365. Both were simple to use as they are both rather similar and easy to use when creating a new e-mail.
IMDb
During the research and planning we had to look at information of supernatural/paranormal films such as there target audience. The main way we did this was by using IMDb. The main way we did this was by looking at the user ratings. Going by this we could see whether Males or Females preferred the film and what age group liked it the best. This made it easier to find our target audience as we could use information from several films instead of having to go out and ask people, which allowed us to get a wide range of opinions and save a lot of time.
Construction of the magazine and poster.
Photoshop.
Photoshop was a key part to the project. This was used when we needed to make the magazine and the poster. This was the application that had all of the tools that we needed in order to design the magazine and poster such as the magic wand tool when it came to editing the background and the main image. The eyedropper tool for making sure that the colours of the text are the same. Also the zoom tool for when we had to edit specific areas such as the eyes with the brush tool.
Overall, Photoshop was a very useful application over the project and was easy to use as we had used it in AS.
Cannon camera.
Before we made the actual magazine and poster we had to go an take photos in the green room so that we had an image for the poster and magazine. At first we did struggle a bit with the camera as we had little experience with it but as time went on we became more comfortable with using it. The camera was very good as the pictures that we took in the green room came out in very good quality.
Sandisk camera memory card.
After we had taken the photos we needed a way to get them onto the computer. The easiest way to do this was by using the Sandisk camera memory card. This made it very simple as the phots we took go automatically onto the card. Then all we needed to do was to insert the memory card into the back of the Mac and just select the photos the we needed. The only problem is that sometimes if we needed to upload a large amount it was very time consuming. Overall, the Sandisk memory card did make it very easy to upload our work onto the Mac.
Importance of health and safety.
Whilst we were out taking photos we had to make sure that health and safety was taken into account and was our number one priority. We had to make sure that whilst in the green room that everyone involved knew the hazards such as tripping over the tripod. Also we had to make sure that the wires were in a safe place in order to make sure that nobody tripped over them. These safety procedures were needed to make sure that nobody was hurt.
Mac and Windows.
As with the research and planning the construction of the magazine and poster were done using either a Mac or Window.There wasn't any difference between them when it came to using Photoshop as both had the same version which made it easy for us to familiarise ourselves with the application.
1001 fonts
During the construction of the magazine and the poster we had to use professional fonts instead of using the normal ones that were already on Photoshop. The main site that we used for this was 1001 fonts.
The site has a very wide range of fonts so when it came to searching for "scratched" fonts we weren't disappointed as they had a large amount of options. It was very easy to do as all we needed to do was to type in the words we needed, saved the image, and the put them into Photoshop.
Weebly.
For the majority of the course I have used Weebly to keep my work and my groups work on. When we made our group page we split up the work into menus. Weebly enabled us to type up our work, embed videos, and in images, and turn the images into slideshows.
The main advantage of using Weebly was that we were able to keep all of out work organised. This meant that instead of searching for the work for a long time we could simply go onto our blog to find it. As we had used Weebly in AS we were already familiar with it so we found it easy to use in order to present our work,
PC only PC and Mac Mac only
During the course, depending what computer or laptop we were working on, we used one of these three browsers. When working on windows we use Internet Explore or Google Chrome, and when using a Mac we used Safari or Google Chrome. There wasn't any major difference between the three browsers, which mad them all easy to use. The only difference was that not all of the browsers are available on Windows and Mac.
Prezi.
For the research and planning we had to think of different ways of presenting our work. One of the ways we did this was by using Prezi.
Press allowed us to create more creative powerpoint instead of creating simple ones on Powerpoint. Prezi allowed us to add in images and videos. Similarly to Weebly we had also used Prezi at AS so found it rather easy to use when putting our work onto it.
Blogger.
Similary to Weebly, we also used Blogger to put our work onto. The only difference was that we used Blogger to put our individual contribution from each piece of work onto. We found it a bit hard to use at first when it came to adding in the background, but soon it became easier to use. We also used it to type up notes for the exam. Blogger also made it easy to organise our work as it had them organised month by month so it was easier to find our work.
YouTube.
YouTube was very important to the research and planning. YouTube was where we went for our inspiration when deciding the storyline of our horror trailer. Without YouTube it would've been very hard for us to watch a trailer without going to the cinema to see the actual film.
We also used YouTube when it came to uploading our trailers. All we had to do was create an account, and the upload the trailer. After it had been processed we were able to view it.
Mac and Windows.
During the planning and research we either used a Mac or Windows PC. Both were easy to use when it came to using them whether it was for saving work, using the internet etc. We used Windows for the majority of our work and used Macs more specifically for using Final Cut Pro.
iCloud and Office 365.
During the course if we were unable to use a memory stick we had to use some form of mail in order to send our work. The main ones we used were iMail and Office 365. Both were simple to use as they are both rather similar and easy to use when creating a new e-mail.
IMDb
During the research and planning we had to look at information of supernatural/paranormal films such as there target audience. The main way we did this was by using IMDb. The main way we did this was by looking at the user ratings. Going by this we could see whether Males or Females preferred the film and what age group liked it the best. This made it easier to find our target audience as we could use information from several films instead of having to go out and ask people, which allowed us to get a wide range of opinions and save a lot of time.
Construction of the magazine and poster.
Photoshop.
Photoshop was a key part to the project. This was used when we needed to make the magazine and the poster. This was the application that had all of the tools that we needed in order to design the magazine and poster such as the magic wand tool when it came to editing the background and the main image. The eyedropper tool for making sure that the colours of the text are the same. Also the zoom tool for when we had to edit specific areas such as the eyes with the brush tool.
Overall, Photoshop was a very useful application over the project and was easy to use as we had used it in AS.
Cannon camera.
Before we made the actual magazine and poster we had to go an take photos in the green room so that we had an image for the poster and magazine. At first we did struggle a bit with the camera as we had little experience with it but as time went on we became more comfortable with using it. The camera was very good as the pictures that we took in the green room came out in very good quality.
Sandisk camera memory card.
After we had taken the photos we needed a way to get them onto the computer. The easiest way to do this was by using the Sandisk camera memory card. This made it very simple as the phots we took go automatically onto the card. Then all we needed to do was to insert the memory card into the back of the Mac and just select the photos the we needed. The only problem is that sometimes if we needed to upload a large amount it was very time consuming. Overall, the Sandisk memory card did make it very easy to upload our work onto the Mac.
Importance of health and safety.
Whilst we were out taking photos we had to make sure that health and safety was taken into account and was our number one priority. We had to make sure that whilst in the green room that everyone involved knew the hazards such as tripping over the tripod. Also we had to make sure that the wires were in a safe place in order to make sure that nobody tripped over them. These safety procedures were needed to make sure that nobody was hurt.
Mac and Windows.
As with the research and planning the construction of the magazine and poster were done using either a Mac or Window.There wasn't any difference between them when it came to using Photoshop as both had the same version which made it easy for us to familiarise ourselves with the application.
1001 fonts
During the construction of the magazine and the poster we had to use professional fonts instead of using the normal ones that were already on Photoshop. The main site that we used for this was 1001 fonts.
The site has a very wide range of fonts so when it came to searching for "scratched" fonts we weren't disappointed as they had a large amount of options. It was very easy to do as all we needed to do was to type in the words we needed, saved the image, and the put them into Photoshop.
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